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Web Marketing and Studies
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What is a Domain Name?

A domain name is a distinct name of a website or other online resources that depicts the main objective of a company. It is a unique identifying name and cannot be allotted to any other website. A domain name is same as the logo and slogan of a company that cannot be copied and all rights are reserved by the website owner. It is chosen after analyzing the complete marketing strategy and business motive. That’s why it is a major source of your goodwill if selected according to the trends of the targeted visitors.
It needs proper registration process through the internet and after getting a domain name, your visitors can access to your online platform. You are given an email with the same initials of this domain name of your website so that the customers can contact you and ask you relevant questions.


As an example, say the domain name of your website is www. website.com, then the email account of your staff will contain the extension of …..@website.com
As you know, every system has a separate and unique IP address, on the same lines; the domain name is compatible with the Internet Protocol Address of your device. This address is used to transmit data and it consists of a group of four digits from 0-255. It is in fact a necessary requirement of the web server.
The number of domain names across the internet is increasing day by day and according to an estimate, it has reached more than eleven million. It is rather hard to find the availability of your desired domain name most of the time because it is already taken by some other website. When you check the availability of the domain name you choose for your website, it coincides the name with the IP. Now the question arises in one’s mind, why is must be distinct?


The answer is that if two or more websites have the same domain names, the computer network will not be able to differentiate between the two and so communication and transmission of the packets cannot be established over the network.
There is a proper DNS database, i.e. Domain Name System that has all the information of the names and IPs as the identity of the websites. Domain Names are easy to remember and recognize the nature of your business as compared to any numeric name.
You can spell it from right to left as you read any English name. There are 3 levels of a domain name, i.e.
Parent Domain (on the very right side “com)
Mid Domain (in the center) and
Machine Name (on the very left side “www”)
These names are combined with dot in between such as www.diplomapk.com
Educational institutions use “.edu” with the domain name, short name of a country is also added with some names, e.g. www.englishclub.pk
Also note the difference between the domain name and the URL (Uniform Resource Link). The former is rather a part of the latter. A URL can be an address of a website as a combination of domain name, computer language and machine name, etc. For example, www.diplomapk.com/softwares_dilpoma/index.php


How to promote a website?
In this developed era, the competition of online business through websites is growing very fast and you have to put your efforts to promote your website and make a place in the field of online marketing concerns. Let us discuss some useful and wonderful ways of how to promote a website in an efficient manner:

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How to Design a Website?.
Creating a website is the demand of the present time as the trend is growing rapidly and every business concern is interested in running its business online through its website. Designing a website is not an easy task as it is considered because there is much more than its appearance. Here’s how to design a good website:
First and foremost thing is to meet the requirements of the customers related to your business.
What is Web Hosting?
When you create a website and want to grant access to all the users worldwide via an internet connection, you need to upload it on the web server and get a web hosting service.There are several companies that have space on their own web server or the leased one for uploading your website and they will charge you a specific amount against their service.

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 WEBSITE DESIGNING

 WORDPRESS SETTINGs

 DOMAIN REGISTRATION

 UPLOADING & UPDATING

 WEB HOSTING

 WEB PROMOTION


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